CHARLOTTE TILBURY FORMULA 1 LAUNCH

Press Achievement surrounding Partnership

THE BRIEF

Charlotte Tilbury partnered globally with the F1 Academy, marking the first beauty brand to sponsor the academy. TMC was tasked with securing high-profile media coverage for the collaboration and making noise in market, even though there would be no activity in the AU market for the partnership.

THE SOLUTION

TMC connected with top tier beauty, business, and trade publications to achieve organic coverage of the partnership.

THE SOLUTION

TMC connected with top tier beauty, business, and trade publications to achieve organic coverage of the partnership.

The Results

  • Top-tier coverage achieved with a total reach of over 10,000,000
  • Total media value: $241,760
  • Coverage secured on ABC News, Harper’s BAZAAR, The Project and The Australian both online and print, including the front page
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