CIROA BEAUTY LAUNCH

Official launch of CIROA Beauty at Oxford House

THE BRIEF

To officially launch the brand in market, building brand awareness and putting the brand on the map amongst media and influencers which inturn drive consumer curiosity for the launch of new beauty brand CIROA . As well as building authentic brand relationships with key influencers and media.

THE SOLUTION

TMC hosted key media and influencers for an overnight stay at Oxford House in Sydney’s Paddington, with the brand taking over the hotel in an exclusive buyout. Products were styled in situ in each room, allowing guests to experience the brand firsthand in their own time.

The Results

Key influencers and media attended the overnight stay with a total content reach of over 12 million.
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