GHD DUET STYLE

Launch Event

THE BRIEF

TMC was tasked to launch, raise awareness, create hype and drive maximum reach surrounding ghd’s biggest innovation to date, by capturing the attention of media, influencers, professionals and end-users in the Australian market. We shone a spotlight on the revolutionary and never-seen-before tech showcasing the dual-technology, innovation and premium product which was duet style.

THE SOLUTION

TMC engaged top tier beauty & lifestyle, hair trade, business and technology publications to promote the launch of duet style in an organic media capacity.

The Results

  • 106 total pieces of content across print, online and broadcast titles
  • Total media value: $4,494,124
  • Top tier coverage on Forbes, News.com.au, body+Soul, AFR and many more
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