INSTYLE

THE BRIEF

TMC have assisted InStyle with press surrounding the launch of their major issues through media and influencer engagement.

THE SOLUTION

TMC sent out key issues of the magazine to approved media and influencers who posted about the launch. Further to this, TMC achieved media coverage on trade and news publications about various covers.

THE SOLUTION

TMC sent out key issues of the magazine to approved media and influencers who posted about the launch. Further to this, TMC achieved media coverage on trade and news publications about various covers.

The Results

  • Achieved top tier coverage on publications such as Sydney Morning Herald, Mumbrella and B&T
  • Garnered media and influencer attention around the re-launch of the magazine
Next Case Study