KATE SPADE DINE WITH ME
MANDY OVERTON AND CLAUDIA GOUGH
THE BRIEF
TMC launched the kate spade ‘Dine With Me’ Dinner Series. A content party that was hosted by different talent in different states. The aim here was to align with influencers to reposition kate spade and target a new demographic and in turn, a new consumer.
THE SOLUTION
We aligned with The TikTok up-and-coming duo, Claudia Gough and Mandy Overton, to host a decadent dinner party. They invited 10 of their TikTok internet besties to one of Sydney’s most popular restaurants, Ursula’s Private Dining Room in Paddington.
The Results
- This event was hosted for a budget of under $10,000.
- 50 total pieces of content across Instagram + TikTok
- Total content reach: 575,000
- InStyle coverage
