KATE SPADE HOLIDAY EVENT

Influencer & Media Event to launch Kate Spade Holiday Offering

THE BRIEF

Kate Spade needed to create hype around their Holiday collection with the brand’s first ever Sydney-based event.

THE SOLUTION

We aligned with influential entrepreneur Alyce Tran to host a beautiful, intimate lunch at her house. Activating her home and turning it into a Kate Spade Paddington terrace, everything from Alyce’s wardrobe, to her backyard and living room was transformed into a Kate Spade moment to celebrate their holiday collection. 

We also wanted to celebrate inspiring and creative women throughout the event, aligning with a female photographer (Ashleigh Larden), female event stylist (Laice Bollen), female Chef (Josephine Perry) and a female florist (Dani from Make Haus).

The Results

  • Exceeding social coverage KPI of 10 million, and reaching 17 million
  • All guests wearing kate spade pieces
  • Key attendees included Rey Vakili, Chris Burt Allan, Tara Milk Tea, Em Gurr, Anna Heinrich, Helena Vestergaard
  • Media attendees included SMH, The Australian, AFR, and Women’s Weekly
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