MARIMEKKO
DENIM LAUNCH
THE BRIEF
TMC were tasked to launch Marimekko’s first ever denim collection, Maridenim into the Australian market.
THE SOLUTION
TMC aligned with influencer Yasmin suteja to host a branded dinner event at Baba’s Place in Sydney. Yasmin invited 10 key Sydney based influencers who were all dressed in Maridenim.
Press support and paid influencer supported this event and allowed us to create additional noise around the launch. TMC aligned with 5 key talent to create paid content that was rolled out across Instagram during the week of launch. Maridneim was also pitched out and press coverage was rolled out first two weeks of collection launch.
THE SOLUTION
TMC aligned with influencer Yasmin suteja to host a branded dinner event at Baba’s Place in Sydney. Yasmin invited 10 key Sydney based influencers who were all dressed in Maridenim.
Press support and paid influencer supported this event and allowed us to create additional noise around the launch. TMC aligned with 5 key talent to create paid content that was rolled out across Instagram during the week of launch. Maridneim was also pitched out and press coverage was rolled out first two weeks of collection launch.
The Results
- This event acted as a content party, supplying the brand with a bank of content to celebrate and spotlight Maridenim.
- Over 40 pieces of social content
- Total content reach of over 1 million
