NBL 2024 SEASON
Press and VIP Guest Attendance
THE BRIEF
TMC was enlisted by the National Basketball League (NBL) to introduce a new audience to the game and tap into a new market and demographic that spoke to a female audience and elevated the positioning of the game.
THE SOLUTION
Positioning the NBL as the ‘sport of the summer’, TMC recruited top tier influencers to attend the game courtside and attract a new breed of fans to the sport.
THE SOLUTION
Positioning the NBL as the ‘sport of the summer’, TMC recruited top tier influencers to attend the game courtside and attract a new breed of fans to the sport.
The Results
TMC secured coverage in tier 1 publications with key titles including RUSSH, Time Out, The Daily Telegraph, news.com.au, WHO and The Sun Herald – Sunday Life and had VIP guests such as Pip Edwards, Andy Lee and Rebecca Harding, Guy and Jules Sebastian, Martha Kalifaztidis, Nadia Bartel, Jade Tunchy, Jordan Simi, Tammy Hembrow and Mark Philippoussis.