SPORTSCRAFT
OLYMPIC UNIFORM ANNOUNCEMENT
THE BRIEF
Local icon Sportscraft was given the honour of designing the official Australian Olympic Team uniform for the Paris 2024 games. TMC was tasked with creating a moment worthy of mass media coverage for the unveiling.
THE SOLUTION
TMC hosted the uniform unveiling and media call at the iconic Sydney landmark Clovelly Bay, a place with connections to Australian Olympic history, with a quintessential Australian backdrop.
Nine athletes wore the new uniform, each being announced by host Sylvia Jeffreys with speeches from SPORTSCRAFT Managing Director Elisha Hopkinson and Chef de Mission of the Australian Olympic Committee Anna Meares.
THE SOLUTION
TMC hosted the uniform unveiling and media call at the iconic Sydney landmark Clovelly Bay, a place with connections to Australian Olympic history, with a quintessential Australian backdrop.
Nine athletes wore the new uniform, each being announced by host Sylvia Jeffreys with speeches from SPORTSCRAFT Managing Director Elisha Hopkinson and Chef de Mission of the Australian Olympic Committee Anna Meares.
The Results
- The press call was attended by over 100 media, VIPs and influencers
- Sparking widespread coverage, dominating all mediums across broadcast, print, social and digital channels
- Key influencers dressed in current SPORTSCRAFT collection
- Securing front page coverage with The Australian
