SPORTSCRAFT 110TH BIRTHDAY
Celebrating 110 Years of Sportscraft
THE BRIEF
To celebrate 110 Years of Sportscraft, TMC were tasked to create a bespoke and intimate event to showcase the heritage of Sportscraft an iconic Australian lifestyle brand.
THE SOLUTION
TMC hosted a long-table lunch on the lawn at Chiswick Restaurant. The event brought together media, influencer friends of the brand and special guests to honour its legacy as Australia’s original lifestyle brand.
The celebration featured celebrity chef Matt Moran creating and serving an iconic Australian pavlova, live entertainment from harpist Jake Meadows, and portraits shot on site by Hugh Stewart.
THE SOLUTION
TMC hosted a long-table lunch on the lawn at Chiswick Restaurant. The event brought together media, influencer friends of the brand and special guests to honour its legacy as Australia’s original lifestyle brand.
The celebration featured celebrity chef Matt Moran creating and serving an iconic Australian pavlova, live entertainment from harpist Jake Meadows, and portraits shot on site by Hugh Stewart.
The Results
- The event created memorable moments that touched on the brands successes and history.
- TMC secured 35 attendees, resulting in 70 pieces of social coverage with a reach of over 2 million.
