TAYLOR SWIFT x OLE HENRIKSEN

Pout Preserve Collection Influencer Launch

THE BRIEF

  • Attract a younger demographic to the OLE HENRIKSEN brand and create a new customer acquisition SKU for Gen Z and Gen Alpha with the Pout Preserve Peptide Lip Treatment
  • Create social noise and buzz around the launch of the Pout Preserve Peptide Lip Treatment
  • Build new relationships and nurture existing connections with key influencers in market to encourage organic posting throughout 2024
  • Secure organic social influencer coverage both surrounding the event and also post-event moving forward for the remainder of 2024

THE SOLUTION

TMC hosted 16 high-reaching TikTok and Instagram influencers at a private box at the Taylor Swift Eras Tour concert in Sydney on Monday February 26th, 2024 to celebrate the launch of their Pout Preserve Peptide Lip treatment.

The Results

  • Overall, generated content resulted in total reach figure of 50,411,200 and estimated PR value of $1,890,420.
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