AESTHETICS RX®
BIOFEMAGE® EVENT
THE INSIGHT
As conversations around perimenopause and menopause continue to evolve, there is an opportunity for skincare brands to move beyond product-led messaging and build meaningful connections through education, expert advocacy and authentic storytelling.
THE OPPORTUNITY
Position the Aesthetics Rx® Biofemage® range as a credible brand in menopause skincare through an intimate, premium brand experience while building awareness and introducing the new Neck & Décolletage Cream ahead of its November launch.
THE EXECUTION
- Concepted and delivered an exclusive Biofemage® luncheon at Lana Dining in Sydney, bringing together influential women across beauty, wellness, media and the menopause community.
- Leveraged Menopause Awareness Month to spark meaningful conversations around the skin changes associated with perimenopause and menopause.
- Integrated expert-led discussions with Nicola Kropach and Christa Nicola to build brand credibility through education and authentic storytelling.
- Created an immersive, premium brand environment featuring considered styling, integrated product displays and a bespoke bookshelf installation.
- Drove organic social advocacy and earned media coverage through a curated guest list and shareable brand touchpoints.
