NUDE LUCY

THE BRIEF

To celebrate the launch of NUDE LUCY’S newest drop, the Heritage Collection, TMC, alongside NUDE LUCY hosted an intimate influencer dinner on the rooftop of Mid Air – Melbourne’s newest dining destination perched atop 130 Russell Street.

THE SOLUTION

18 key influencers attended on 8th April, each styled in the Heritage Collection, showcasing the versatility of the range. Guests were welcomed with signature rooftop cocktails (martinis or margaritas) before being escorted into a private dining room adorned with sculptural florals and personalised Nude Lucy candles, each engraved with the guest’s name. Bespoke branded bread also was a content moment throughout the tablescape. Branded cookies were gifted as a sweet farewell, tying together the event experience.

The Results

• 18 Attendees
• 152 pieces of coverages
• 6,839,862 total reach across socials
• Over $117,000 total EMV