OLE HENRIKSEN POUT PRESERVE
MAILER
THE BRIEF
TMC executed a creative mailer which was seeded out to a mass list of 600 talent, to celebrate the core shades of Ole Henriksen’s Pout Preserve Peptide Lip Treatments.
THE SOLUTION
TMC delivered a large-scale mailer campaign that engaged Ole Henriksen loyalists while tapping into new industries to broaden reach. Rolled out over July–August, the mailer kept the brand front-of-mind with a steady stream of social content and ongoing organic usage of the Pout Preserve product.
THE RESULTS
Number of recipients: 600 influencers
Pieces of coverage achieved: 409
Total reach across social achieved: 49,128,198
Total EMV across social achieved: $2,116,077
