MARIMEKKO
APERITIVO HOUR WITH VIOLET & JORDAN
THE INSIGHT
Marimekko’s bold prints and expressive approach to dressing lend themselves to experiences where fashion, creativity and connection come together naturally..
THE OPPORTUNITY
Build awareness for Marimekko’s Pre-Fall (263) Collection through an intimate gathering of Australia’s fashion and creative community, creating a memorable brand experience that extended beyond the event.
THE EXECUTION
- Hosted an Afternoon Aperitivo at Paradise in Potts Point, with Violet Grace Atkinson and Jordan Turner as co-hosts. Both contributed to the guest list, welcomed guests and gave a speech, bringing their connection to Marimekko to the afternoon.
- Transformed the venue with expressive Marimekko styling and vibrant florals by Rosa Rosa founder Simone Rankin. Photographer Kitty Callaghan captured the event, with both creative partners attended dressed in Marimekko.
- Brought together key industry creators and tastemakers, including Caro Tran, Brandon Kilgour, Ali Whittle and Sean Brady. In its entirety, the intimate format encouraged conversation and natural content capture.
- Extended the experience through organic guest coverage and dedicated host content.
