FLOWERS FOR EVERYONE
MELBOURNE LAUNCH
THE BRIEF
To officially introduce Flowers For Everyone to the Melbourne market, expanding brand awareness and establishing a strong brand presence.
THE SOLUTION
TMC executed a multi-pronged PR campaign to support Flowers for Everyone’s launch in Melbourne, combining both traditional media tactics with content amplification partnerships to generate buzz and cement FFE as a go-to florist in Melbourne.
THE RESULTS
The Melbourne launch of Flowers for Everyone generated strong awareness through press coverage, a café activation across three Rustica locations featuring branded signage and content capture, and co-branded social posts, while fifty premium bouquets were delivered to VIP media and influencers to amplify engagement.
